Haymaker Franchise
Join the Haymaker Franchise
Where Comfort Food, Faith, and Community Build Lasting Legacies
All-Day Family Dining • Arizona-Based • Values-Driven • Veteran Incentives Available
We know how to build the perfect French Dip and comfort food that feels like home. Now, we’re inviting the right partners to help carry that legacy forward.
Haymaker is a full-service, all-day restaurant concept rooted in faith, family, and community — serving scratch-made favorites for breakfast, lunch, and dinner. Locally sourced whenever possible and proudly Arizona-born, Haymaker blends timeless values with modern operational systems designed for transparency, efficiency, and long-term profitability.
Backed by Westside Concepts, opening more than 16 locations in 13 years, Haymaker invests heavily in training, technology, and people — creating an ownership opportunity built on both heart and discipline. Special incentives are available for veterans, first responders, and military families in honor of patriotism, service and community commitment.
If you’re seeking a restaurant franchise that balances profit, passion, and purpose, we invite you to start a conversation.
Haymaker All-Day Comfort Food Franchise Overview
Watch Founder Joey Lucidi Share the Heart, Values, and Vision Behind Haymaker
"Haymaker is near and dear to our hearts — and we’re incredibly proud of this brand."
Joey Lucidi, Founder
Our Mission: Creating Places Where Food, Faith, and Family Come Together
Haymaker was built as a neighborhood gathering place — where families reconnect, communities gather, and comfort food brings people together.
Faith and values inspire our internal culture, while hospitality, inclusion, and service define the guest experience. We proudly celebrate American heritage through community partnerships, veteran recognition, and local involvement — while welcoming franchise partners, employees, and guests from all backgrounds.
Our focus is simple: meaningful meals, community impact, distraction-free connection, and restaurants that feel like home.
Faith inspires culture — not qualifications.
Partnership Pillars
Faith, Family & Teamwork First
Honoring faith and prioritizing meaningful time around the table. Our internal culture values teamwork and growing talent together.
Community-Driven
Supporting local schools, churches, and organizations through involvement and giving. We value service, relationships and people over process.
Patriotic Pride
Honoring service through veteran and first responder incentives and recognition.
Integrity & Transparency
Clear systems, honest numbers, and consistent operational support through prudence and planning for the future.
Sustainable & Local Focus
Local sourcing whenever possible — supporting Arizona farmers and reducing supply-chain impact.
Veteran
Veteran, First Responder & Military Incentives.
Special Incentives for Heroes
Veteran, First Responder & Military Incentives.
25% off Franchise Fee
History & Heritage: Rooted in. Built for What’s Next.
Haymaker’s story begins when Founder Joey Lucidi was just a kid, growing up in his family’s restaurant- learning firsthand how food creates connection.
In 2013, Joey launched Haymaker as part of Westside Concepts, blending heritage comfort food with modern systems. Today, Westside Concepts operates 10 restaurants across multiple brands, with Haymaker serving as the cornerstone concept.
That balance — timeless hospitality supported by evolving technology, training, and operational discipline — is what allows Haymaker to scale without losing its soul.
Our Team
Behind Haymaker is a leadership team with decades of restaurant experience, a shared commitment to family, and community, and a hands-on approach to supporting franchise partners.
This is not a distant corporate office — it’s an accessible, invested team that believes strong culture, disciplined systems, and genuine hospitality are the foundation of sustainable growth. From concept development to day-to-day operations, our leadership is deeply involved in guiding the brand forward while protecting what makes Haymaker special.
Joey Lucidi
Founder & CEO
Joey’s restaurant roots go as far back as him being in diapers. Hanging out in a pack n play with his little sister so his parents could keep an eye on their restaurant. Starting to work there himself at age 12, serving by age 14, and helping to manage the location by age 17. Today, those family values and work ethic are the foundation of Westside Concepts 10 locations. Married with four daughters, church active, and community-focused, Joey balances timeless values with modern technology and training- creating profitable, low-margin restaurants that feel like home, not a chain.
"Even after eating this food my entire life, our menu is what I crave and still feels like home." – Joey Lucidi
Evon Profitt
Chef/ Director of Food & Beverage
Westside Concepts
A husband, father, farmer, and chef, Evon Profitt brings authentic farm-to-table passion to the West Valley of Arizona. Inspired by his Southern roots and family cooking traditions, Evon honed his skills at Le Cordon Bleu and The Wigwam Resort, where he worked under acclaimed chefs and cooked for high-profile guests, including numerous professional athletes and President Barack Obama.
Culinary Style: Farm-to-Table, American
Mary Hopper
Director of Finance and Human Resources
Westside Concepts
Mary Hopper is the Director of Finance and Human Resources at Westside Concepts. Over her 8-year tenure, she has become a foundational pillar of the organization, seamlessly managing both financial health and team development. Mary’s unique dual focus ensures that the company's numbers line up perfectly with its cultural values, making her an indispensable part of the company's growth.
When she isn't keeping Westside Concepts running smoothly, Mary enjoys her family life, celebrating 25 years of marriage and raising three stepchildren. To unwind, you can find her recharging at the family mountain cabin or setting sail on her next favorite cruise ship adventure.
JK McKeon
Director of Operations
Westside Concepts
JK McKeon is an operations specialist, growth strategist, and multi-unit leader with more than a decade of experience building, scaling, and improving food and beverage concepts. His background spans general management, regional operations, franchise development, fundraising, team leadership, personnel development, and hands on restaurant execution. He has led high volume restaurant...
Today, JK brings a hyper focused operations mindset to his role as Director of Operations at Westside Concepts, where he oversees day-to-day execution, team development, and operational performance across the restaurant group. He is responsible for strengthening leadership teams, improving unit economics, refining systems, and ensuring each location operates with consistency, accountability, and a strong guest first culture. His focus is on building scalable processes that support better margins, stronger teams, and long-term strategic growth for the Westside Concepts portfolio.
Ron Hunter
Director of Operations
Westside Concepts
Ron Hunter is an operational talent and multi-unit leader with more than three decades of experience. Using that experience helps with building, coaching, and improving food and beverage concepts. His background spans all levels of the restaurant from each hourly position to general management, regional operations, franchise growth and dozens of new restaurant openings.
Today, Ron uses those experiences as the Director of Operations to follow the path of culture, coaching and operational execution, while personally growing each day. Away from the restaurants, Ron is blessed to have two college students at Kansas University He also enjoys a long history of video games, a passion for basketball and the struggles with golfing.
Jeremy Belt
Assistant Director of Food & Beverage
Westside Concepts
Jeremy Belt Assistant Director of Food & Beverage Jeremy Belt is a husband, father, and passionate hospitality professional whose career has been built on a lifelong commitment to creating exceptional guest experiences. Raised in family- owned restaurants, Jeremy developed an appreciation for both the culinary and service sides of the business at an early age.
Today, as Assistant Director of Food & Beverage for Westside Concepts, Jeremy oversees culinary and beverage operations across nine locations representing six unique concepts. He leads menu and beverage development, manages culinary leadership teams, drives operational consistency, and focuses on maximizing profitability while delivering memorable guest experiences. During his tenure, Jeremy has played an instrumental role in opening six new restaurant locations—including three entirely new concepts—while designing and implementing comprehensive food and beverage programs and developing the next generation of restaurant leaders.
Jeremy believes that exceptional hospitality begins with exceptional culture. His leadership philosophy centers on servant leadership, empowering teams, and investing in people, recognizing that engaged employees create extraordinary guest experiences and lasting business success.
Leadership Style: Servant Leadership • Operational Excellence • Team Development
Specialties: Restaurant Operations • Leadership Development • Food & Beverage Strategy
Why Franchisees Choose Haymaker
In a crowded restaurant landscape, Haymaker stands apart by delivering what today’s guests — and franchise owners — are looking for.
What Makes Haymaker Different:
- All-day dining captures 3 daily occasions (breakfast +400% demand growth)
- Scratch-made comfort food: big portions, great value; Local sourcing (#1 2026 trend)
- Heavy tech investment (Restaurant 365, AI ops)
- Strong internal culture + quarterly incentives
- Veteran/military incentives
- Proven: 13+ years resilience, 4 AZ locations, 6-brand portfolio.
For owners, all-day dining spreads labor, rent, and overhead across more revenue opportunities — building habitual guest traffic and long-term sustainability.
"Haymaker is the foundation of our company." – Joey Lucidi
Why Restaurant Franchising Makes Sense in 2026
Why Haymaker Is Different:
- Key Industry Highlights: U.S. restaurant sales projected near $1 trillion; Restaurant franchising continues to outpace independent growth; Family dining occasions are increasing nationwide; All-day dining concepts benefit from repeat visitation and flexibility; Local sourcing and community-focused brands drive guest loyalty.
- Growth & Stability: +221K jobs, $893.9B output—value focus amid costs.
- Sustainability Boom: #1: Local sourcing; 56% diner support, 80% emission cuts.
Consumers are prioritizing value, familiarity, and connection — favoring restaurants that feel meaningful, consistent, and welcoming. Haymaker was built to meet these expectations long before they became trends.
Haymaker Key Differentiators:
A Profitable Blend of Tradition and Trend-Setting Innovation
In a competitive market, Haymaker differentiates by honoring faith, family, and community while embracing 2026 trends like AI-driven ops, sustainability, and all-day versatility. Our menu—featuring nostalgic favorites like Strawberry Shortcake pancakes (breakfast dessert), piled-high burgers, and nightly dinner specials—leaves guests "stuffed and at home," capturing booming demands (breakfast +400% since 2010). With transparency at our core, we deliver profitable margins through low-cost efficiency, vendor partnerships, and culture-focused incentives (e.g., "Haymaker High 5" badges). Locally sourced for freshness (aligning with #1 trend), we predict customer needs—putting internal team culture and external community impact first for lasting relevance. Patriotic incentives for veterans and military further tie into our values of service and pride.
Who Thrives as a Haymaker Franchise Partner
We’re seeking franchise partners who value leadership, community involvement, and hospitality excellence.
Ideal partners include:
- Owner-operators committed to their local market
- Multi-unit operators seeking a values-aligned brand
- Veterans, first responders, and military families
- Entrepreneurs who prioritize people and culture
Restaurant experience is helpful but not required. What matters most is alignment with Haymaker’s values and commitment to community.
Investment Snapshot & Ongoing Support
Franchise Investment Overview
| Initial Franchise Fee | $50,000 |
| Ongoing Royalty | 4% |
| Marketing Fund | 1% |
| Estimated Investment Range | $640K - $2.3M |
| Net Worth Requirement | $500K |
| Liquid Capital Requirement | $300K |
Military/Veteran and first responder incentives may apply. Full details are provided in the Franchise Disclosure Document (FDD).
Support Includes (add more detail with specifics from team):
- Site selection assistance
- Initial and ongoing training
- Technology and operational systems
- Marketing resources
- Ongoing coaching and financial reviews
Ready to Build Something That Matters?
If you’re exploring restaurant ownership and align with values rooted in faith, family, and community — we’d love to connect.
This is not a distant corporate office — it’s an accessible, invested team that believes strong culture, disciplined systems, and genuine hospitality are the foundation of sustainable growth. From concept development to day-to-day operations, our leadership is deeply involved in guiding the brand forward while protecting what makes Haymaker special.
Information on this website is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy a franchise. An offer can only be made through the delivery of a Franchise Disclosure Document (FDD) in compliance with applicable laws. The Haymaker franchise offering is currently available in Arizona only. Certain states regulate the offer and sale of franchises. We will not offer a franchise in those states until all legal requirements have been met. Haymaker does not discriminate based on religion, belief, or non-belief. Franchise ownership is open to qualified individuals of all backgrounds. © 2026 Haymaker Restaurant. All Rights Reserved.